If you’re planning to implement content and content strategy for your business, or you’ve been doing it in-house for a while, but you’re starting to run out of steam, you may want to think about outsourcing to a reputable content marketing company. Here’s just some of the advantages for success.
Save time
Good content marketing takes time. Brainstorming can be time consuming in itself, not to mention the subsequent research, creation and digging around for suitable images. Even after all this the content you produce in-house may not actually be that good, unless your staff happen to be trained writers and content marketing experts. The best content marketing agencies deliver high quality content fast, meaning you are always up to date with your content marketing calendar.
Save money
Time is money, so logic dictates that what saves a business time saves them money as well. Deciding to do your content marketing in-house means you will need to either provide training for current employees to equip them with the necessary skills, hire temporary workers for busy projects or seasons or hire and provide benefits for new full-time employees. Outsourcing eliminates the need for all this, and good content marketing agencies generally offer great package deals to ensure you get value for money.
Better quality
Businesses have a million and one things to think about, so some days content marketing is at risk of being rushed or overlooked completely. When you’re pushed for time it is difficult to write passionately and create engaging content, which will come across in your writing and potentially put readers off. Content marketing agencies dedicate their time entirely to content marketing and make your content their priority. Plus, they know what they’re talking about so you can expect content to be well written, effective at generating engagement and optimised for search engines.
Stronger strategy
Since they are in the know when it comes to the latest trends or developments in the industry, content marketing agencies can help to ensure your strategy is relevant and effective at generating the results you want. They will know which types of content are most effective for different goals, which tools should be used to create and promote your content, how to track results and what to change.
Varied content
Whereas you might only have the facilities to produce blog posts, content marketing agencies are adept at producing all sorts of content, from videos to infographics. This is a great way to keep content fresh and interesting for your readers and experiment with the different types of content out there to see what works best for your brand. Outsourcing will also avoid having to train up staff and invest in specialist equipment.
Effective amplification
Content marketing agencies are not all about content creation and SEO. What you do with your content is just as important as the creation process, and good content marketing agencies will have strong knowledge in the social media and outreach arena. From guest posting to posting in relevant Google+ communities, they have the know-how to make sure your content gets seen by the right people.
Invaluable contact
Once you’ve made the decision to outsource, your chosen content marketing agency will work closely with you meaning they get to know your brand quickly and intimately in order to deliver content that will engage audiences and get your name out there. Soon you will find that the agency becomes a trusted partner that you can depend on to get the job done both well and on time and who have a desire to help you succeed.
Jenny Maclean
