The rise and rise of content marketing as a powerful tool is a prime example of the changing face of marketing in the digital age. Find out how to get started with your content strategy.
What was once a small facet of a company’s overall marketing strategy, the vast majority of marketers now recognise how content plays a crucial role in brand awareness and engagement.
All signs point to 2013 being the year that sees brands wake up to the power of content marketing – but what do they do then?
It’s all well and good knowing that content is indeed king, but where do you start? That’s where content strategy comes in – so what is content strategy and how do you go about using it?
Content strategy defined
Put simply, content strategy is the nuts and bolts of content marketing; a road map for how you are going turn your brand into an established, engaging publisher.
Content strategy covers the whole process from start to finish, from the creation of the content right through to publication and long-term goals of content marketing.
It’s not enough to simply throw something out there, even if you are publishing unique content on a regular basis. The content you are creating needs a focus and a strategy behind it in order to be truly effective.
Do you need content strategy?
In a nut shell, yes. Content strategy is playing an increasingly vital role in marketing – especially in the wake of Google’s updates to its search algorithms.
More and more value is being placed on unique content that is viewed and linked back to naturally. But it’s not just about SEO.
Content strategy is more wide-reaching than that; rather than exploiting algorithms, it focuses on creating something that people actually want to read, and getting it to those people.
How do you get started in creating content
Creating great content that will engage your target audience is obviously the place to start, but content strategy encompasses much more than that.
It is about finding that audience and getting your content to them in a natural, through things like social networks and blogger outreach.
By reaching your audience and building a community whose members value your content, the benefits to your SEO, link building and web traffic will be obvious.
At Content Amp we believe that content marketing is all about the creation of good content that attracts and engages with a target group; it is about communicating with customers without the sales pitch. It really is that simple.
