Google+ Authorship markup is going to gain significant momentum in 2013, here’s why.
Links are still very much the backbone of SEO activity - they aren’t going away any time soon - but in 2013 there are many other factors that search engines such as Google are looking at. Creating valuable content for your own website is extremely important, and is something that this company is founded on, but it’s set to become even more important.
Search engines such as Google have been looking closely at ways to add trust and value to links; the Google Panda and Penguin updates have had a considerable affect on links and SEO.
Social signals – generating links and mentions on social media platforms such as Twitter, Facebook, Linkedin, Pinterest and Google+ are now increasingly important factors that search engines look at to add authority and trust to a page. Links are still important, but the type of links a page generates are important for ranking these days too.
Google+ Authorship and Why It Works
One of the ways Google aims to increase the way it can verify a link is via Google+ Authorship. Google+ Authorship is a way for Google to verify that the content was created by a real person, with an interest in a topic, by pointing that back to a Google+ profile page. Crucially, this Google+ profile also links back to the website that you write for.
This is a great opportunity for anyone that is creating content – we have experimented and tested Google+ on our own website with impressive results - one particular post we created on Post-Penguin Link Building generated over 40 backlinks and social mentions within 2 hours of posting!
Build Trust with Google+ Authorship
When Google trusts an author they add more weight to their content, ranking it higher; it verifies good content and ranks it ahead of unverified content. Not only does creating more content add value to your website, with Google+ Authorship in place it can generate lots of traffic to your website and increase your overall search rankings.
2013 is going to be a big year for Google+ Authorship and everyone needs to seriously think about how they can incorporate this into their marketing efforts.
Why use Google+:
- Immediately indexes your new content in Google
- Create authority and respect in Google’s eyes – Google loves Google products
- Generate more inbound links
- Generate more social likes and shares
- Build up your authorship and expertise in an emerging area for SEO
- Add additional SEO power to your Guest Posts and Blogger Outreach
- Cultivate business leads and be seen as a thought leader
Google+ Communities are New and likely to perform well for search and online marketers in 2013. Interested in content marketing and the future of SEO? Join our community on Google+ Creative Content Marketing
Dale Lovell
