You may have noticed that Britain is in the midst of a heat wave. We’ve been pinching ourselves too, but it’s no illusion – that blue, cloudless sky and balmy heat is the real deal.
The warm weather is perfect for lazy weekends spent sunbathing in the park and sipping Pimms at garden parties, but when Monday swings back around the beaming sun is hardly the best inspiration for getting up to spend the day stuck in an office. With this in mind, here are a few ways to bring the summer inside and infuse the sunshine into your content!
Red hot content
In keeping with the glorious weather, you should be creating content that sizzles. The best way to do this is to come up with an attention-grabbing, original idea and write it up so that content is engaging and relevant to your target audience. Turn the heat up on your blog and watch as your following hits an all time high.
Seasonal content
A good way to ensure content is relevant and timely is to match it to the season. Working with specific dates or holidays is a good way to attract heavy traffic in the form of seasonal spikes. People want to see seasonal content - for example people are likely to want to know the scariest films on TV around Halloween. The fact that people want to see this content makes it valuable, which also helps your brand in terms of SEO.
Hydrated content
Content needs to be regularly refreshed to keep it relevant and ticking over. Give your content an energy boost with updates as they happen or if a post is particularly popular, use this to your advantage and create spin-off blogs using this as your base. Content should also be watered with (a few) links to drive traffic around your site.
Jenny Maclean
