If a content marketer rewrote Little Red Riding Hood, we’d be reading a very different story today.
“Random digital marketer, what big ears you have!”
“All the better to listen to what my online audience has to say…”
“And what a big brain you have!”
“All the better to generate groundbreaking ideas on a daily basis…”
Ears, skin, eyes, brain: they are all important for our bodies to function – and for successful content marketing.
Ears – However long you’ve been in the content marketing game, it is an exciting event when your work elicits a response. But rather than greedily counting how many comments and likes your article has received, take a closer look and write responses and thank you’s to people who have made the effort to share your content or give their opinion. Social is increasingly about listening rather than incessant talking and self-promotion.
Thick skin – Whether you’ve published something enormously controversial or you’ve played it safe, beware of people who like to nitpick, disagreeing with you in any way they can and highlighting spelling and grammar typos. Unfortunately, this is part and parcel of being online so rather than retire into your tortoiseshell to sulk, try to accept it and respond in an appropriate manner.
(Remember, some criticism can be useful so make sure you can differentiate between criticism for the sake of it and criticism with a view to helping. Try not to ignore comments as this could show your brand in a bad light – engaging with readers regardless of what they have to say is an important part of social media marketing.)
Eyes – You might have written an incredible article, but unless you do a good job of distributing it, there’s no point having written it in the first place. Even the most jaw dropping article is futile if no one reads it, so you need to ensure your content is visible to as many people as possible within your target audience.
Brain – You need a good head on your shoulders if you’re going boldly into the world of content marketing. Your ideas machine needs to be capable of thinking outside the box and generating good titles that will engage digital audiences in a heartbeat. Remember to branch out rather than sticking religiously to what your business relates to in order to hook interest and attract a wider audience.
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Transform your brand from boring to brilliant with eye catching content
Jenny Maclean
