Content marketers need to understand the value of social bookmarking websites for success. Follow these tips.
What are social bookmarking sites?
These are websites which allow users to post and store their favourite pages, using tags and keywords to categorise them. Other users are then free to take these bookmarks and add them to their own collection or share them with even more users.
Since pages and information can be shared quickly and easily among people with similar interests, social bookmarking is an extremely useful tool for content distribution. With new content being poured into the vast online space on a daily basis, standing out enough to attract regular readers can prove quite a challenge.
Best social bookmarking websites
Getting on board with social bookmarking is a good way to ensure your content reaches not only a larger audience, but one that has a specific interest in what you have to say – which means they are more likely to share your content; amplifying your brand messages even further!
Moreover, the more links to your site, the more credible your webpage becomes in the eyes of a search engine. Social bookmarking can improve your search engine ranking and traffic to your website, which in turn can greatly expand your audience and enhance your web presence. So, where should you go to get started? We’ve outlined some of the biggest below, but you should also invest in Google+ and Google+ Authorship Markup. This can really help your content marketing.
Once you’ve registered, you are free to begin submitting and sharing your bookmarks. In a manner akin to a popularity contest, users are encouraged to vote on the links and stories that they feel are deserving of the top spots.
StumbleUpon
Brimming with high quality pages, StumbleUpon uses a “thumbs up, thumbs down” rating mechanism to determine the quality of a particular website. The discovery engine is tailored to personal interests: when users “stumble,” they only see pages that friends and like-minded stumblers have recommended, making it incredibly addictive!
Digg
Primarily focused on technology-type items, this site allows anyone to submit a Digg (site or page) and then anyone can comment on those same Diggs. But beware – the Digg community is not afraid to let people know exactly how they feel about a particular Digg!
From our Content Marketing Guide….
“Outside of the really big social media channels utilise image platforms like Instagram, Pinterest and flickr with relevant image-based content. Youtube, Vimeo and Metacafe for video content. Social bookmarking platforms like Digg, Stumbleupon, Reddit are all powerful tools that you can easily utilise to promote the content you produce. If you use WordPress there are plenty of social media plugins you can download to automate the process. Use platforms such as TweetDeck and Hootsuite to manage multiple social media accounts for your brand all in one place.” - Download your Free Guide Now
Jenny Maclean
