In a world that would crumple without the internet, online omnipresence is absolutely crucial for businesses, brands and the average being who wants to be noticed.
Social media is one way to do this. After setting sail on your online content marketing voyage, did you go social media mad and get yourself set up on just about every social media platform available? How’s that going for you?
Your Facebook page has been up and running for a couple of months now, and you’ve been loading up content every few days for your audience’s viewing pleasure, but you’ve not been getting much back in response.
You brush it off and log onto your Twitter account, and… nothing. Zero, nil, not a darn thing. Where are you going wrong – and more importantly, how can you fix it?
Get clued up on karma
Are you making a sustained effort to like or share other people’s posts? If you don’t show any interest in what they have to say, it’s unlikely they’ll show any interest in you. What goes around comes around – the expression applies just as much in the digital world.
On the other hand, if someone has liked, shared or retweeted your post, acknowledge the fact and thank them. By getting to grips with social media etiquette and engaging with your audience on a human level, you are sowing the seeds for more responses to future posts.
A regular dose of relevance
Are you following the right people? If you follow people who are likely to take an interest in your content and you pique their interest with relevant, interesting and high quality posts they may well hit that all-important share button. Chances are they’re following people with similar interests, so you could find you accrue several new followers.
The more regularly you post, the more likely people are to see your content gracing their news feeds. Twitter activity is at its peak between 10am and 4pm, so tweeting during these hours is more likely to get you noticed. Keep tabs open so you can dip in and out as and when you like, or synch social media sites to enable you to post to multiple platforms simultaneously.
A little adjustment goes a long way
If activity is still flatlining, you could try changing your approach and think of innovative ways to draw in your audience and score those much-needed clicks. It could be as simple as coming up with more eye-catching headlines or using different types of media.
According to the content Marketing Institute and Marketing Profs, the use of video content has jumped from 52% in 2011 to 70% in 2012 – so it may be worth considering going making the lucrative leap from non-verbal to visual.
Jenny Maclean
