Strawberries and cream, a sudden love of tennis flooding the nation’s courts, The Queue…it’s safe to say Wimbledon has well and truly taken over our lives once again. Overflowing with skill, teamwork and hard training, there is much to be learnt from the renowned tennis championship.
Anyone for tennis?
Read on to see how top tennis tactics can help you up your content marketing game.
Ace
Try to serve an ace whenever you create content. This means serving content so that it shatters the barrier from draft to digital i.e. being created so quickly that competitors haven’t had a chance to get anywhere near the same topic. If you’re creating news stories for your audience, you need to be quick off the mark and hit the right spot, producing content that is relevant, engaging and timely. Do this enough and readers will begin to see you as the go-to for news in the industry.
Deuce
You are stuck in a rut, creating the same kind of content over and over again. Sometimes you think you might have escaped but somehow you always end up going back to what you know. This could be because you are pushed for time – in which case outsourcing content marketing might be worth considering – or because you have studied Google Analytics too closely and are playing it safe by sticking with what works. See our post on how to refresh your content strategy, break free from the danger zone and give yourself the ‘advantage’ over competitors.
Racket
They say a good workman never blames his tools but in this case the ‘equipment’ you use can dramatically affect the success of your content marketing. There are tools for everything, from generating fresh ideas to knocking together basic infographics. Put some ‘oomph’ into your content marketing with the right gizmos and send a blog post spinning across the internet and soaring past competitors.
Jenny Maclean
