We love a good stat or two here at Content Amp – especially if they back up our enthusiasm for content marketing.
As well as letting us know we’re still on the right track (phew!), it’s great to hear that the industry is booming in its infancy.
The importance of content marketing is still dawning on companies every day and those already in the know are ramping up their budgets big style.
Dollar in my pocket
Macklemore may have $20 in his pocket but there ain’t no thrifting to be had when it comes to content marketing.
Content marketing is a big buck industry these days, with 48% of North American marketers allocating 10% of their budget purely for content creation and 19% devoting 25% or more to this purpose.*
Find the right UK content service however, and you can get fantastic content and value for money.
If 25% seems like a lot…
Assigning a quarter of your budget for content marketing might seem like a lot, but that can easily be explained with the enormous benefits it brings.
According to the survey, the top two advantages of content marketing included keeping readers engaged and driving brand awareness.
Boosting your online presence and keeping readers coming back for more are excellent ways to get your name out there in a positive light – something which can be easily achieved with great content.
Battle of the contents
Articles are still the most popular form of content, topping the list with an impressive 76%. However, videos are hot on their heels, with 60% of marketers opting for attention grabbing visual displays.
We’re big fans of video marketing too – check out our brand new video production show reel!
Where is content going?
With 88% of marketers citing company websites as important destination sites, these remain the principal channel for content. These are followed by good old email marketing (73%) and public relations (70%).
See the handy graph below, courtesy of eMarketer.com, to see where content is being placed.
At the moment, articles and videos are mainly being produced in-house, with 87% of digital marketers saying they create digital content internally.
This is all very well if you’ve got the staff, time and know-how, but if you don’t you could be doing more harm than good – check out the benefits of outsourcing content creation before making a decision.
*According to an August 2013 survey of marketers in North America from Unisphere Research.
Jenny Maclean
