There are many upsides to playing the content marketing game. There’s nothing quite like the feeling of posting content you spent a long time brainstorming, creating and distributing effectively and being rewarded with plenty of +1’s, stacks of shares and copious comments laden with approval.
But what if you could do all that in half the time?
From coming up with an eye-opening idea to finding the right niche to distribute content, there’s no arguing that content marketing can be a lengthy process – so here are a few useful tools to speed it along.
Infogr.am
Unless you’ve been living under a rock, you will be painfully aware of the importance of visuals in content marketing, and that images and videos are far more effective at engaging an audience than text on its own. Content marketers, make way for Infogr.am – the wonderful tool that allows you to create infographics on any topic absolutely free. Provided you have all the information you need, it is possible to rustle up a tasty infographic very quickly indeed.
Followerwonk
If you spend a lot of time of Twitter, you may have already heard of this powerful tool. Followerwonk helps you to target the right people on Twitter, finding followers in your specific niche, organising them into subcategories and analysing them so you can create tailored content for people that have an interest in your field.
Diigo
Throw out your files and highlighters and keep track of everything in Diigo, the digital filing system which allows you to collect and organise interesting content as inspiration for future posts. As well as allowing you to highlight and embed notes in the saved content, Diigo is supported on Android and the iPhone and iPad, so you can identify top-notch content on the move.
InboxQ
Blitz writer’s block and send irrelevant content down with the dinosaurs. InboxQ sends you real-time updates whenever Twitter users ask questions based on the keywords you are using for your campaign. This means you can answer the questions that often go unanswered, demonstrating thought leadership in your field, and create useful responses, ensuring you are seen as knowledgeable and the go-to brand for queries related to the industry.
ThingLink
If you’re tired of going through the archives of Clipart with a fine-toothed comb, you may want to make the move to ThingLink, which injects life into your images with video, text, music and more. This helps your brand to tell its story in a compelling and engaging manner, captivating audiences more effectively than text and static images. With ThingLink, every image contains a story, and since content marketing is about reaching out to people with your brand’s story, this is quite simply a match made in heaven.
Jenny Maclean
