Yup, you heard right – Shakira is a secret content marketer. When she’s not up on stage shaking her booty, she’s busy spreading the word about content marketing, with the ultimate objective of raising standards in the industry.
A wily individual, she’s even embedded some content marketing tips in her songs. Here’s a quick lesson in content creation, marketing and blogger outreach – Latina style!
Loca
Go crazy with your content! The quirkier you can go the better. Not only is it more fun for you to write, it will also make for stimulating reading and engaging content. Unique content is what catches peoples’ eyes, turns them from a browser into a reader and encourages multiple likes and shares – meaning that the content distributes itself, relieving you of the duty!
Whenever, Wherever
Okay, so this is more what not to do when it comes to content but it raises an important point all the same.
Regular content not only satisfies your readers and keeps the site looking fresh and well maintained
… It also gets you into Google’s good books – which is the place every content marketer aims to be. It is also worth bearing in mind that traffic flow is heaviest on social media platforms such as Twitter between 1-3pm so try to post links to your content then for maximum exposure.
Hips Don’t Lie
What she really meant, of course, was STATS don’t lie. According to Technorati Media’s 2013 Digital Influencer Report, 65% of top US brands implemented influencer (or blogger) marketing programmes in 2012, and 64% of companies undertaking these campaigns said their influencers generated revenue. This highlights the enormous significance of bloggers in the world of content marketing, especially since the study also found that blogs have more sway over consumer shopping behaviour than social media.
Read More:
Brands creating content can learn from celebrity scandals when looking to develop content strategy
5 Rolling Stones songs that sum up content marketing
Shakira Image Credit: Georges Biard
Jenny Maclean
