For the past few weeks, we’ve managed to avoid the baby fever that has been sweeping the nation. Alas, we’ve finally succumbed to all the hype and have shamelessly used the birth of the new heir as an excuse to create a post for our blog, with a royal twist.
Choosing a good title
The world waited with bated breath to see what the new addition to the Royal Family would be called – and there were cheers of joy, sighs of disappointment and plenty of cash changing hands as Britain welcomed His Royal Highness Prince George Alexander Louis of Cambridge into the world.
Likewise (sort of), ensuring that your article has a good headline is of the utmost importance. Even if you’ve written the best article in the world, no-one will give it the time of day if you’ve distributed it with an impossibly boring title. With so much competition online, stand-out headlines really do make the difference between a browser and a reader – so make sure your headline is a winner!
Break with tradition
Wills and Kate are well known and loved for infusing modernity into the long-standing establishment of the British monarchy. Their way of life and approach to parenthood is refreshing to see and has revived interest in the Royal Family as an institution.
Breaking with the traditional blog post can have a positive effect on the interest and engagement levels around your blog. While good quality articles still have a place on a company blog, constant technological innovations are driving the rapid evolution of the content marketing industry and failure to keep up may mean readers see you as ‘behind the times’. You want to be seen as a leader in your industry and that means keeping up with the latest trends. Plus, new video sharing platforms such as Vine are fun to use and the resulting clips have a good potential to go viral, so what’s stopping you?
Interact with fans
When the royal couple eventually emerged from the hospital, they smiled and waved away, happily posed for photos and chatted to eager interviewers. The rest of the Royal Family have been busy doing the same, with Prince Charles even promising to personally deliver a congratulations card with a £10 note inside from a well-wisher!
You should be interacting with readers with a similar level of dedication. Recognise likes and shares with a simple thank you and let people know their opinion is valued. This is a great way to encourage loyalty among readers and present your company on a more human and personable level as opposed to being all about business. You should equally recognise complaints made via social media and respond to these in a prompt and professional manner to keep your reputation intact.
Jenny Maclean
