Content Marketing

7 things we can learn from BuzzFeed

cute cats

The hype around BuzzFeed has got content marketers’ creative juices flowing. But what exactly makes the site so moreish?

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A Content Marketing Guide For Luxury Hotels

Content marketing is how businesses inspire customer loyalty and capture consumer attention in the fast-paced digital landscape.

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Social media wars: Which sites are currently claiming victory?

social media

The top 20 ranking of social platforms that have seen an increase in active usage places Instagram in the top spot (+23%), followed by Reddit (13%) and LinkedIn (+9%).

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Native Advertising for Content Marketers

Native is everywhere in 2014. Get to grips with what content marketers need to understand about this revolutionary form of content promotion now.

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To kill a hummingbird: The fastest ways to ruffle the feathers of Google’s new algorithm

Hummingbird

First there were Penguins, then there were Pandas, and now we have Hummingbirds. What does Google’s latest algorithm update mean for content marketers?

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Why Brands Are Going Native

Read our introduction into what Native actually is, why it is set to grow and what all marketers need to think about when formulating a Native content strategy for their business.

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Holiday jacking: Are you riding the fearsome Halloween wave?

Don’t miss a trick - treat your readers to some eerily creative Halloween content!

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Christmas content marketing – is it ever too early?

Xmas content marketing

Answer, no. Here’s why you shouldn’t be a content marketing Grinch this winter

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Video sharing doubles in four years – is this the way forward for content marketing?

Does video feature in your content marketing strategy? Here’s solid proof why it should.

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ASOS puts content marketing first in category page overhaul

Prioritise content marketing

ASOS has hit the refresh button on their men and women’s home pages – and one change stood out straightaway.

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