Everyone loves a good motivational quote, so here are seven to keep you going every day of the week.
“If plan A fails, remember there are 25 more letters.” Chris Guillebeau
You don’t have to get everything right first time. It’s an impossible expectation and putting yourself down every time you hit a stumbling block is only going to have a negative impact on your content marketing efforts. If a piece you publish sits on a social networking site unshared – or even receives negative feedback – embrace it as a learning opportunity and use the experience to improve your work.
“Why waste a sentence saying nothing?” Seth Godin
Indeed! Time is money, so don’t waste it by writing an article that has no substance or relevance to your target audience. By failing to create engaging content tailored to your niche, you are wasting your time on a post that will inevitably receive little or no appreciation – or even notice – from browsers.
“Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson
Content marketing is a big industry, so there are many companies from which to take inspiration. This is fine to do as a jumping off point, but if you keep treading the same path as others, you will remain hidden in the background. Step into the limelight by displaying thought leadership, by coming up with your own ingenious ideas and getting them out to the right people.
“Be specific enough to be believable and universal enough to be relevant.” Ann Handley
This is key to remember when creating content in-house. Readability is incredibly important to hook and maintain interest, so you need to make sure you are using language that is specific to the industry to demonstrate your expertise while ensuring it is not too difficult to understand. Read more about how to pass the readability test here.
“Don’t delay acting on a good idea. Chances are someone else has just thought of it, too. Success comes to the one who acts first.” H. Jackson Brown, Jr.
Newsjacking – or injecting your brand into the day’s breaking news – is a great way to ensure your content is both timely and engaging. However, you’re not the only content marketer out there scrambling for a good angle, so it is crucial to act straightaway. You snooze, you lose; it’s as simple as that.
“Progess is impossible without change, and those who cannot change their minds cannot change anything.” George Bernard Shaw
Content marketing is a fast moving industry, so it is crucial to keep up with current trends as and when they break onto the scene. Video has been dominating content marketing headlines for the past couple of months and if you’ve been keeping a close eye on industry news, you’ll also be aware that it is fast becoming a necessity to optimise your content for mobiles.
“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” Albert Schweitzer
Are you passionate about the content you are creating? Do you enjoy engaging with readers on social media networks? If you are lacking the passion required to create great content or cannot find the time to give content marketing the attention it deserves, find someone to be passionate on your behalf, such as a reputable content marketing agency.
Jenny Maclean
