You’ve heard about how important content marketing is to a business. You’ve heard lots of industry chatter suggesting that ‘content is king’. You’ve decided it’s about time to get the wheels rolling on your very own content marketing campaign.
But how?
A hugely successful franchise, Disney masterfully markets the content it produces, so paying heed to any tips that can be gleaned from their show reel is a great starting point and could lead to your brand emulating the same success!
Widely speculated to have embedded subliminal messages into its animations, Disney has (almost) definitely been sneaking content marketing tips into their movies…and here they are.
‘Part of Your World’ (The Little Mermaid)
Legless and with a fish for a best friend, Ariel is understandably eager to break into a world different to her own. While turning to witchcraft and taking the questionable advice of a friendly seagull probably isn’t the best way to go about it, loosely following suit by tapping into the minds of your audience is a sure-fire way to get you on the road to content marketing victory. If your content is of no interest to an audience, they won’t read it – it’s as simple as that.
‘Whistle While You Work’ (Snow White and the Seven Dwarves)
Odds are, if you enjoy writing the content, your audience will enjoy reading it. Creating engaging content is crucial: not only will it turn a browser into a reader, it will encourage them to like and share your posts, which is a great help on the content distribution side of things.
To generate content that is supercalifragilisticexpialidocious, make sure it is relevant to the audience you are looking to target and don’t be afraid to branch out into the realm of all things quirky.
‘Everybody Wants To Be a Cat’ (The Aristocats)
…but not a copycat. While it’s good to have writers you look up to, it’s important to find your own voice. If you ever hope to become a recognisable figure in a specific industry that people actively seek out to hear what you have to say, thought leadership is fundamental.
Taking this approach will give your content and brand image Herculean strength and influence, kick starting your transformation from ‘Zero to Hero’ in the booming world of content marketing.
‘The Circle of Life’ (The Lion King)
Putting your own spin on things will ensure you are creating and distributing fresh, unique content, which is a crucial element of content marketing – and not just because it gets you into Google’s good books.
Having said that, don’t shy away from recycling good content. As long as you don’t go overboard, adding in links to previous content can drive traffic by supplying your audience with relevant reading material, should they be so inclined.
‘Bare Necessities’ (The Jungle Book)
He may be cute and cuddly, but Baloo isn’t too in the know when it comes to content marketing. Doing the bare minimum will prolong the voyage to victory, so you should aim to be consistent with your posts and supply your audience with enough material to maintain interest.
Going above and beyond could reap some serious results. Did you know that video and infographics are two of the top content marketing trends? By breaking away from text every now and then – or interspersing written content with visuals – you will find yourself flying on a magic content marketing carpet, enjoying a ‘Whole New World’ of success and recognition!
Jenny Maclean
