Search News Media has announced that they have rebranded as Content Amp.
The name change will come into effect from March 2013 and in our opinion has been long overdue. We’ve updated our name to highlight the range of services that we, as a company, have been offering, in addition to news content, for a long time now.
Content Amp offers a range of services around: content strategy; content production; and distribution and content amplification services.
Since our launch in 2010 we’ve expanded our range of services far beyond news content for engagement and SEO. The new name is far more indicative of what we do as a business in 2013.
Today we work with brands and their agencies on a range of content led campaigns. This can be anything from a daily news blog to a great infographic; a 3,000 word white-paper to a stunning corporate video; or a outreach campaign to promote a brand through distributed editorial or cost per view viral video seeding via our native content network. The range of our content and amplification services is far beyond delivering just news.
Content Amp work with brands and their agencies across a number of often complex content led marketing campaigns that embrace social, PR, SEO, video and display.
For any brand or business to succeed online these days they need to invest in content. We live and breathe content, the amplification of that content, and are passionate about this process. We’ve been doing this for over two years and have considerable experience in how to craft engaging campaigns that reach the right audience.
We are very excited about the name change, the future of content marketing and native content led campaigns in general.
Content Amp is a trading name for Search News Media Ltd. Our business details, bank accounts, registered address remain unchanged.
Dale Lovell, Publishing Director, Content Amp.
Dale Lovell
